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| www.alyb.org |
September 2013
The whole James Burke and the Tylenol story reminded me of how McDonald faced a similar difficult decision. A woman in Singapore bought a Sausage McMuffin from McDonald. As she bit into it, she thought she saw a baby lizard's tail dangling from her patty. The woman also asked her mom and her mom confirmed that it was a "newborn lizard." Of course, the woman was pretty disgusted and she posted about it on McDonald's Singapore's Facebook page along with a photo. This incident gathered some attention from other Facebook users. There were 110 comments made on this Facebook post. After seeing the photo, an administrator from McDonald's Facebook page politely replied, "We would like to assure you that food quality and safety is of utmost importance to us and we will be investigating this matter." That said, a McDonald’s employee immediately collected the burger from the woman to be sent for a laboratory test. On September 6th, McDonald's Singapore posted the laboratory test results showing that the supposed lizard's tail in one of its patty was in fact a chicken blood vein. As you can see, McDonald handled this difficult situation very well. They were polite toward their customer and they were quick to handle the problem. After receiving a clear explanation, the woman actually thanked McDonald for their attention and taking the burger for testing. The two factions came to terms. McDonald is still in business. If we think about this, McDonald and Tylenol are similar in that they both survived their rough times based on their good judgment.

Hi Moeka,
ReplyDeleteThanks for recounting this incident at McDonald's and its successful resolution, which I hadn't heard about. There was another incident at McDonald's a few years ago in which a woman burned herself with coffee that was very hot. As I recall, she needed medical treatment which she approached McDonald's about compensating her for, but McDonald's refused. She then sued McDonald's and won some $8 million in compensation so McDonalds lost a lot of money and received a lot of bad publicity. Maybe McDonald's has improved its way of handling these situations.